Oops, That Cost Brand Assets
Download logos, icons, social covers and brand colours for Oops, That Cost. All assets are transparent PNG unless noted.
App Icon
Loss Red square with the $! mark: Caption Yellow fill, Ink outline and a hard Ink drop shadow, tilted the way our on-screen cards are. The mark is the Outfit Black letterform as an outline, not text, so it looks the same on every machine. Use the square icon for app stores and home screens; the platform rounds the corners itself.
Circle Icon
The same mark on a red coin with an Ink rim, for anywhere a round crop is applied and for the YouTube video watermark.
Use the square icon for home screens. iOS renders transparent pixels black and applies its own squircle, so a circle with transparent corners ships four black corners on every iPhone.
Below about 32px use the rimless version. At favicon sizes the Ink rim stops reading as a rim and just makes the coin look smaller.
Circle Icon — variants
Rimless for small sizes and for platforms that draw their own border. Light for dark headers, photos and print. Mono for one-colour uses such as stamps and embossing. The $ and ! always stay together, and the tilt stays in every version.
Wordmark (Text Logo)
"Oops, / That Cost." in Outfit Black on a white sticker card: Ink border, hard Ink shadow, tilted two degrees, with "Cost." in Loss Red. Every letter is an outline, not text: a static SVG cannot load a webfont, so naming the font would render it in whatever the machine falls back to. The white version swaps to a white border and a red shadow so the card still lifts off dark backgrounds.
Full Logo (Icon + Text)
Circle icon next to the sticker wordmark. Transparent background.
Positioning & Tagline
Positioning: "Funny 3D stories about the money mistakes everyone makes."
Hero line: "One family. One wrong guess. One number that hurts."
All copy follows three rules: no financial advice and no products, loans or investments named; story amounts are fiction and never presented as data; videos are made with AI tools and say so on every platform.
Social Media Kit
Profile photos and covers sized per platform. Download the exact size a platform asks for, since most crop or reject anything else.
Profile photo: use on Instagram, Facebook, TikTok and WhatsApp Business (1080px), YouTube (800px), X and LinkedIn (400px). Every platform crops it to a circle, so "Oops!" stays inside the middle ~60%.
Instagram Highlight Covers
1080×1920, one per story theme, label inside the centre circle so it survives the round crop.
Brand Colors
Red means money lost, green means money kept, yellow marks the word being spoken in captions.
Fonts
Outfit: weight 900 for the wordmark, the $! mark and every on-screen card; 700–800 for headings. Google Fonts
Nunito: 400–700 for body text on the website and documents. Google Fonts
Usage Guidelines
- "Cost." is always Loss Red. "Oops," and "That" are always Ink.
- Keep the punctuation. The comma after "Oops" and the full stop after "Cost" are part of the name.
- Keep the sticker. White card, thick border, hard shadow straight down, two-degree tilt. Don't flatten it or soften the shadow.
- Don't stretch, recolour, outline or add gradients, glows or effects.
- Backgrounds: colour wordmark on light backgrounds; white wordmark (white border, red shadow) on dark backgrounds and busy photos.
- Clear space: keep space equal to the height of the "O" on all sides.
- Minimum size: wordmark at least 120px wide; circle icon at least 32px (use the rimless version below that).
- No financial imagery next to the logo: no stock tickers, charts, coins raining or currency symbols other than our own $! mark.
Profile Text
Ready to paste. Each fits the platform's limit.
Funny 3D stories about the money mistakes everyone makes. Meet the family: Grandpa Leo, Tom and Clara, Anna and little Mia, Ben and his roommate Max, Clara's little sister Zoe, and Sam from the corner shop, who has seen every mistake walk through his door. One wrong guess, one number that hurts, and one small habit that fixes it. Subscriptions that add up, "bank" calls that aren't, payday splurges, buy-now-pay-later, can't-miss deals. If it happened to them, it has probably happened to you. New story every day. Entertainment and general education only, not financial advice. Characters and amounts are fictional. Videos are made with AI tools. Contact: [email protected] oopsthatcost.com
Funny 3D stories about the money mistakes everyone makes. New story every day. Not financial advice.
Funny 3D money-mistake stories. New one every day. Not financial advice.
Funny 3D stories about the money mistakes everyone makes. New story every day.
Oops, That Cost tells short, funny 3D stories about everyday money mistakes: subscriptions, scams, payday splurges and too-good-to-be-true deals. One family, one wrong guess, one number that hurts. Not financial advice.
Channels & Contact
Press and partnerships: [email protected]